25 Reasons You’ll Fall in Love with Portugal

Portugal has a way of capturing the hearts of everyone who visits — and it’s easy to see why! From historic cities and charming streets to stunning beaches and breathtaking hikes, there’s always something new to discover.

The culture is vibrant, the food is unforgettable, and every corner of the country has a story to tell.

Here, we share 25 ways Portugal will make you fall in love — unique experiences, hidden gems, and moments that make our country truly irresistible.

25 Ways Portugal Will Make You Fall in Love

#1 Experience History Firsthand

Portugal is one of Europe’s oldest nations, with a history that goes back to 1139. Lisbon is the second-oldest capital in Europe, and Portugal rose to global prominence during the Age of Discovery, building a vast empire that lasted for five centuries.

Visiting Portugal lets you walk through history — from ancient streets to grand monuments — and feel the stories of the past come alive. Who wouldn’t want to explore history where it actually happened?

A large public square with a statue of a man on horseback at the center, surrounded by classical European architecture, is a must-see when exploring things to do in Lisbon in 3 days. People gather beneath the clear blue sky, and a triumphal arch graces the background of this vibrant scene.
Commerce Square in Lisbon

#2 Feel Safe Everywhere You Go

Portugal is consistently ranked as one of the safest countries in the world. With very low crime rates and high political and economic stability, it’s an ideal destination for family travel — especially with children.

Of course, it’s always wise to travel with insurance, just in case the unexpected happens.

A picturesque waterfall cascades down rocky cliffs to form a crystal-clear, turquoise pool surrounded by lush vegetation in the beautiful Gerês region. The sky is a brilliant blue, accentuating the natural beauty of the scenery. For an unforgettable experience, learn
A waterfall on a trail in Peneda-Gerês National Park

#3 Enjoy the Best Weather in Europe

Portugal is one of Europe’s sunniest countries, boasting a Mediterranean climate that makes it an ideal destination to visit at any time of year. The south is warmer, the interior more extreme, but overall, sunny days and pleasant temperatures await every traveler.

Rocky coastline with clear blue water, waves crashing near the shore, and a bright blue sky. The vibrant scene captures the stunning stretch from Porto Covo to Vila Nova de Milfontes, with rocks and lush vegetation along the shore.
Along the Fishermen’s Trail in Alentejo

#4 Fall in Love with Algarve Beaches

The Algarve, situated in southern Portugal, is renowned for its stunning beaches, characterized by soft, golden sand and warm, turquoise waters. Even though it’s the Atlantic, the climate and atmosphere feel Mediterranean.

With over 100 beautiful beaches to explore, some of our favorites include:

  • Praia da Marinha in Lagoa
  • Praia da Rocha in Portimão
  • Praia de Odeceixe in Aljezur
  • Praia da Armona (island) in Olhão

Whether you’re relaxing under the sun or exploring hidden coves, the Algarve’s beaches are unforgettable.

Rocky cliffs border a sandy beach scattered with people. Waves crash against the shore; green vegetation covers the cliffs along the famous Seven Hanging Valleys Trail. The sky is clear and blue.
Benagil Beach


#5 Discover Beaches Beyond the Algarve

While the Algarve is Portugal’s most famous beach destination, the country has so much more to offer. From the sun-drenched south to the wild north, Portugal’s coastline is full of stunning spots waiting to be explored.

Some of our favorites include:

  • Pessegueiro Island Beach, Porto Covo – a beautiful beach with the island just offshore, creating a unique view.
  • Nazaré – famous for hosting the biggest wave ever surfed.
  • Arrábida Natural Reserve – some of the most breathtaking beaches in Portugal, rivaling anywhere in the world.
  • Porto Santo, Madeira – 9 km of golden sand on this almost tropical paradise.
  • Moledo, Caminha – a 2 km sandy beach next to a national forest, with a fortress island visible offshore.

With over 800 km of coastline, more than 300 Blue Flag beaches, and countless hidden gems, there’s a beach for everyone — from quiet, secluded coves to lively party spots, perfect for families, couples, or solo travelers.

A sandy beach with turquoise waves and rocky cliffs under a blue sky with scattered clouds. Green vegetation covers the cliffs along the scenic Fisherman's Trail, and a sign is visible near the shore.
Off the beaten path beach in Alentejo

#6 Ride the Waves in Portugal

Thanks to its location, Portugal enjoys fantastic swells almost year-round. Drive along the coast, and you’ll discover countless hidden surf spots just waiting to be explored. All you need is a car, some curiosity, and you’ll be rewarded with amazing waves.

Some highlights include the World Surfing Reserve of Ericeira, the beaches in Peniche, and, of course, the giant waves at Nazaré. Even the Algarve, better known for its sunny beaches, offers excellent surfing spots, such as Sagres.

A sandy beach with sunbathers and a few surfers in the water. Wooden stairs and paths lead to Ericeira's beaches from a viewpoint, while rocky cliffs and green vegetation line the coast under a cloudy sky.
Ribeira d’Ilhas Beach, one of the most popular surf beaches in Ericeira

#7 Explore Portugal’s UNESCO World Heritage Sites

Portugal boasts 17 UNESCO World Heritage Sites, each offering a unique glimpse into the country’s rich history and culture. From the ancient streets of Guimarães to the lush landscapes of Madeira, these sites are treasures waiting to be discovered.

Whether you’re wandering through the historic center of Porto, marveling at the palaces of Sintra, or exploring the vineyards of the Douro Valley, each destination tells a story of Portugal’s past and present.

Visiting these sites is more than just sightseeing; it’s about experiencing the essence of Portugal. Each place offers a unique atmosphere, inviting you to immerse yourself in the country’s heritage and beauty.

Facade of the Batalha Monastery in Portugal, one of the 25 most beautiful places in Portugal, showcasing detailed Gothic architecture with pointed arches, ornate stonework, and large stained glass windows under a cloudy sky.
Batalha Monastery, one of the many UNESCO heritage sites in Portugal

#8 Lisbon Will Steal Your Heart

Lisbon, one of Europe’s oldest capitals, is full of history, charm, and surprises. Wander through grand avenues or get lost in intimate alleyways, explore the colorful streets of Alfama with its Moorish echoes, and enjoy the lively energy of Chiado or Parque das Nações.

Discover iconic landmarks like the Jerónimos Monastery, Tower of Belém, and the Coleção Berardo contemporary art museum, and don’t miss the legendary Pastel de Belém. Lisbon enchants every traveler with its mix of history, culture, and unforgettable experiences.

A yellow tram travels down a narrow cobblestone street flanked by colorful buildings with ornate balconies. Pedestrians are walking along the sidewalks, and there's a street vendor on the left with goods displayed. The vibrant and bustling scene is one of many things to do in Lisbon in 3 days.
One of Lisbon’s famous trams

#9 Savor Authentic Portuguese Cuisine

Portuguese food may not get the spotlight it deserves, but it’s full of flavor, tradition, and character. From the rich, hearty dishes of the north to the fresh, Mediterranean-inspired flavors of the south, every meal tells a story.

Olive oil, garlic, parsley, and bay leaves form the heart of Portuguese cooking. Whether you’re a foodie seeking new flavors or love a satisfying meal, Portugal offers a culinary journey you won’t forget.

A delicatessen counter displays a variety of cheeses, sausages, cured meats, and a large slab of ham—offering a glimpse into what Portugal has to offer. Price tags, a cash register, and bottles fill the bustling scene with tempting options.
Portuguese cheese and ham

#10 Indulge in Fresh Fish and Seafood

Portugal is a seafood lover’s paradise. From grilled and stewed to fried, roasted, or steamed, fish and seafood are served in endless delicious ways.

Even better, it’s incredibly fresh and more affordable than in most of the Western world. Make the most of your visit and enjoy as much fresh seafood as you can!

A plate with three whole grilled fish, garnished with lemon halves, sits on a white tablecloth—a typical scene in Madeira's finest restaurants. A round loaf of bread and empty plates await the meal.
Grilled fish in Portugal

#11 Discover the Magic of Portuguese Cod (Bacalhau)

Portuguese cuisine has a special love for codfish, or Bacalhau, always dried and salted — a tradition from the North Atlantic long before refrigeration.

With over 1,000 recipes, it can be challenging to decide where to begin. Some favorites include Bacalhau à Lagareiro, Bacalhau com Natas, and Bacalhau à Brás. A true culinary adventure awaits!

A plate of Bacalhau a Minhota, one of the classic cod dishes, features French fries, onions and olives.
Cod fish dish

#12 Visit Porto and Fall in Love

Porto, Portugal’s second city and capital of the north, has become one of Europe’s most exciting destinations. Its lively downtown is full of attractions, restaurants, cafés, and bars that locals and visitors alike enjoy.

But Porto is more than its charming streets. Don’t miss Casa da Música, the riverfront, the famous Port wine cellars, and the beautiful city parks — each offering experiences that make the city unforgettable.

A tall stone tower with intricate designs stands out against a cloudy sky. The structure is surrounded by vegetation, including large, leafy trees. A row of multicolored buildings with traditional architecture is visible in the background.
Clérigos Tower in Porto

#13 Explore the Pearl of the Atlantic: Madeira

Madeira lives up to its nickname. With stunning natural beauty, spring-like weather year-round, and warm Atlantic waters, it’s one of Europe’s most tempting destinations.

On this volcanic island, you can walk the famous levadas, explore the Laurisilva forest, dive or go game fishing, or relax and enjoy the peaceful scenery, delicious food, and local wines.

A mountainous landscape with lush green hills and valleys, partially covered by clouds, under a brilliant blue sky—this scene captures the essence of what to see in Madeira, where the sun highlights its rugged peaks and dramatic terrain.
Popular lookout in Madeira Island

#14 Escape to the Azores Archipelago

The Azores, nine stunning islands in the middle of the Atlantic, are the perfect place to get away truly. Just 2.5 hours from mainland Portugal, this paradise offers a perfect blend of adventure and tranquility.

Hike, surf, bike, kayak, go whale watching, or try canyoning — the islands are made for active travelers. Don’t miss the volcanic wonders: natural hot springs, Cozido das Furnas cooked in the earth, the thermal pools, and the dramatic Capelinhos volcano.

A river with warm, orange thermal waters at the Poça da D. Beja hot springs. Vegetation and flowers line each bank. This is one of the best hot springs in S. Miguel.
Hot spring baths in the Azores

#15 Sintra: A Real-Life Fairy Tale

Just 30 km north of Lisbon, Sintra feels like stepping into a fairy tale. Its picturesque streets and surrounding mountains are a UNESCO World Heritage Site, perfect for a day trip or a long weekend getaway.

Don’t miss the colorful Pena Palace, the mystical Quinta da Regaleira with its inverted tower, the National Palace, the eclectic Monserrate Palace, and the romantic ruins of the Moorish Castle. Every corner tells a story that makes Sintra unforgettable.

A Portuguese flag on a flagpole sits between two large rocky boulders, with Pena Palace visible in the background on a wooded hill under a partly cloudy sky—an iconic sight among things to do in Sintra.
Pena Palace view from the Moorish Castle

#16 Celebrate Portugal Through Its Wines

Portugal is more than just Port wine — it’s a paradise for wine lovers. Discover the wines of Madeira, Alentejo, and Dão, all rich in flavor and often more affordable than you’d expect.

Whether you’re a connoisseur or a curious traveler, tasting Portuguese wines is an unforgettable experience — and yes, you can enjoy unique Verde wines and all their varieties.

A wooden table with two cups of coffee, two glasses of Portuguese wine, and a plate of cookies and fruit is set outdoors, against a backdrop of white buildings with red roofs.
Famous wine in Portugal – Port wine

#17 Party in June: Portugal’s Popular Saints Festivals

June is party time in Portugal! Lisbon kicks off with St. Anthony, a vibrant parade along Avenida da Liberdade, featuring music, dancing, and festivities.

In Porto and Braga, St. John brings lively street celebrations, and in Évora and Sintra, St. Peter is honored with grilled sardines, fragrant basil, and local traditions. These festivals are the perfect way to experience Portuguese culture, fun, and community.

A group of people in traditional attire parades at night, carrying large colorful decorative arches with “100” and “One Hundred Years,” while a crowd watches — one of the many reasons to fall in love with Portugal. Festive lights and trees line the street.
S. João feast in Vila do Conde

#18 Hike Through Portugal’s Stunning Landscapes

Portugal is a hiker’s paradise, with trails across the country for every level. Explore mountain paths in Peneda-Gerês and Serra da Estrela, volcanic routes in the Azores, the famous levadas of Madeira, or scenic coastal hikes in the Algarve and Alentejo.

The best time to hit the trails is in April and May, before the summer heat. Whether you’re seeking adventure or peaceful nature walks, Portugal has a trail waiting for you.

A sidewalk winds through a wooded area, sunlight filtering through the trees. Large stone steps cross the water on the PR3 Levadas de Jugueiros trail, near Felgueiras, with a stone building on the right.
PR3 – Levadas dos Jugueiros Trail

#19 Discover the Douro Valley

The Douro Valley, renowned for its Port wine, offers much more than just vineyards. Steep hills, winding rivers, and breathtaking landscapes make it one of Portugal’s most stunning regions. You can explore on a day trip from Porto or spend a slow, relaxing week soaking in the scenery.

Visiting is easy and unforgettable — take a river cruise, ride the historic train along the banks, or drive yourself to discover every hidden corner of this magical valley.

A large heart-shaped metal sculpture frames a panoramic view of the river winding through lush hills and vineyards near Foz Côa. A bench sits beneath the sculpture.
Viewpoint on the N222 in the Douro Valley

#20 Indulge Your Sweet Tooth

If you love sweets, Portugal is your paradise. With pastry shops on every corner, the country’s desserts are decadent, flavorful, and often made with egg yolks — a tradition from convents and monasteries.

The most famous treat is the Pastel de Nata, but don’t miss other delights like Pão-de-ló, Egg Pudding, Fios de Ovos, Arroz Doce, and Toucinho do Céu. Every bite is a taste of Portugal’s sweet heritage.

Three glass trays on a glass table display different types of traditional Portuguese sweets in a brightly lit shop—a tantalizing glimpse of what to do in Aveiro for those exploring local flavors.
Conventual sweets in Portugal

#21 Experience Football Passion in Portugal

If you love football, Portugal is the place to be. The atmosphere at home games of the country’s biggest clubs is electric and unforgettable.

As fans of SL Benfica, we highly recommend catching a match at Estádio da Luz in Lisbon — it’s an experience every football lover should have!

A stadium packed with fans, many waving red and green Portuguese flags, watch a soccer match. The stands are packed, and the field is visible under a partially covered roof—perfect for sharing interesting facts about Portugal with other fans.
Portugal’s game in Dragão Stadium in Porto

#22 Discover azulejos, the Portuguese tiles

Azulejos are a traditional form of painted, tin-glazed ceramic tilework found in Portugal (and Spain). They were inspired by Arabian art and can be seen on the interiors and exteriors of churches, palaces, homes, schools, and even train or subway stations. Azulejos remain one of the most distinctive features of Portuguese architecture. Beyond their beauty, they were also practical, helping regulate the temperature inside buildings.

Tourists love Portuguese tiles—and so will you!

Large blue and white tile mural depicting the historic battle of the Arcos de Valdevez tournament above two green arched doors in a public building, with people walking below and stone architectural details framing the artwork.
Tile Panel at São Bento Station in Porto

#23 You want to explore old castles

Portugal is dotted with castles and fortresses, many of which were built by the Moors or during the Reconquista to defend the kingdom. From medieval strongholds to fairytale ruins, they are scattered across the country, making the perfect excuse for a castle-hopping road trip.

Some favorites include Almourol Castle rising from an island in the Tagus River, the birthplace of Portugal at Guimarães Castle, the hilltop Moorish Castle in Sintra, and the charming Óbidos Castle. Each one is full of history—and perfect for those Instagram-worthy shots.

Almourol Castle is surrounded by water. It is a light brown stone castle built on top of a small hill.
Almourol Castle

#24 Discover Fado Music

Fado is Portugal’s most traditional music, deeply tied to the country’s culture and identity. It is renowned for its profound melancholy and deep expressiveness, which is why UNESCO has recognized it as part of the Intangible Cultural Heritage of Humanity.

Lisbon is the birthplace of Fado and still the best place to experience it. Outside the capital, Fado performances are less common and can be harder to find.

Fado Mural in Lisbon

#25 Great Value for Money

Portugal is one of the best value-for-money destinations in the world. It’s probably the least expensive country in Western Europe, offering all the perks of a developed nation—modern infrastructure, great food, beautiful landscapes, and rich culture—without draining your wallet.

It has become more expensive in recent years, but Portugal remains an excellent option for budget travelers.

Campos em socalcos suavemente inclinados, com sebes aparadas, levam a um conjunto de edifícios perto da costa. Ao fundo, avista-se o oceano e um céu parcialmente nublado. Árvores esparsas e caminhos sinuosos pontilham a paisagem.
Tea fields in S. Miguel, Azores

So, the real question is: have you booked your trip to Portugal yet?

* Photo of cover de mlehmann via Depositphotos

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25 Reasons to love Portugal
25 reasons you'll fall in love with Portugal

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